Some top-of-mind challenges include:

• Brand differentiation and consistency throughout your organization
• Establishing marketing’s strategic role in driving revenue—effective marketing automation and data driven strategies to drive ROI and build stronger retention efforts
• Collaboration with CIOs/IT departments to drive cost and technology efficiency
• Internal brand communications
• Crisis communications planning for both internal and external events
• Identifying the skill sets and scale needed for tomorrow’s marketing departments
• Building content strategies to leverage knowledge share and educate your clients
• Social media best practices
• Integrating marketing channels to expand brand reach
• Creating effective marketing strategies to attract top talent

The Spring Working Group programs are complimentary, customized exclusively for The Council members and offer peer-to-peer networking opportunities.