Marketing & Communications Working Group Meeting Recap November 2024

This recap highlights key insights and discussions from the inaugural 2024 Operations & Working Group Forum Marketing & Communications Working Group meeting. Marketing leaders from Council member firms explored technology adoption, digital strategy, generative AI, storytelling, talent development, employer branding, industry communications, and cross-functional collaboration. Sessions focused on leveraging technology investments, improving organizational alignment, enhancing employer brand strategies, and preparing marketing teams for the evolving insurance brokerage landscape.

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