Council Foundation Logo Leaders Edge

Broker Smackdown and the International Broker Challenge are three-day programs designed to give emerging leaders an in-depth understanding of how the insurance brokerage business works, how it makes money, and how strategies and decisions impact financial, operational, and sales results. Participants gain a deeper understanding of their role in the big picture of the brokerage business and develop an appreciation for senior leaders’ decisions. They also enhance their understanding of the metrics that are important to the bottom line.

In teams of four, participants compete in a computer-simulated insurance brokerage market to experience an elevated level of decision-making with a bird’s eye view on the brokerage value chain – from customer segment analysis and lead source management to financial management and producer competency.

Upcoming Broker Smackdowns

The program focuses on developing eight core competencies in three important categories:

  • Business

    Business Acumen: Concepts, tools and processes that are needed for making sound decisions for the company’s business

    Business Markets: Knowledge of existing and planned markets and market related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment

  • Leadership

    Strategic Thinking: Understanding “big picture” thinking and planning, and identifying and maintaining focus on key success factors

    Goal-Setting: Creating goals that stretch the team’s capabilities and support business strategies

    Accurate Interpersonal Assessment: Understanding the interplay of personalities within a group, and assessing the barriers and opportunities that come from it

    Relationship Building: Creating positive team relationships by valuing others’ concerns and contributions

  • Interpersonal

    Oral Communications: Ability to express oneself and communicate with others verbally

    Collaboration: Ability to promote a culture of information-sharing, work together to solve business problems and meet business goals