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The Council’s DE&I Benchmarking Survey

This annual survey is designed to bring clarifying data to the complex topic of diversity, equity, and inclusion. It provides Council members with the industry-specific and comparative information needed to make crucial business decisions.

The comprehensive survey collects race, gender, age and disability data of employee populations, and explores the diversity, equity, and inclusion policies and practices of responding organizations.

This research serves as an important tool to measure the progress of the industry on diversity, equity and inclusion. Your firm’s participation in this important initiative is greatly appreciated.


What’s Measured?

There are four components of the assessment: workplace, workforce, marketplace, and supplier/community. This data will be used to better benchmark the current standing of the insurance brokerage industry, including both internally and externally facing aspects of diversity, equity and inclusion. This added perspective will help guide our member firms to evolve their practices and policies, both internally and externally, as well as help create an inclusive workforce at every level of their organization.

How it Works?

A designated point of contact, chosen by the participating firm, will answer questions about the efforts and investments your firm is currently making.

The survey will collect two distinct types of data:

  • Practices & Polices: Questions will be asked to help measure the maturity of your organization’s DE&I programming and practices.
  • Representation: Employee demographic data including race, gender, age and disability will be requested to measure the overall composition of your employee population, as well as employee demographics relative to new hires, promotions, and terminations.

Participating firms will receive a customized report of their own results and a summary report of all aggregated response data.

Who Should Complete the Survey?

The ideal respondent is the person within your firm who is most familiar with your DE&I practices and metrics. In most cases, it is recommended that a senior HR leader complete the survey on behalf of the firm.


How to Participate

Data collection for the survey is ongoing throughout the year and will close at the end of 2024. Results are dynamic in nature and are available immediately upon data submission from your firm. The 2024 survey will open in March 2024.



The Council has retained a third-party research company, Dynamic Benchmarking, to administer the survey and ensure the confidentiality of the responses you provide. Any information or comments you provide will be sent directly to Dynamic Benchmarking, kept strictly confidential and stored anonymously. Participating firms will receive a summary report of findings with all responses de-identified and aggregated.



For questions regarding this survey or your firm’s participation, please contact