About the Working Group

Marketing is playing an integral role in the growth and strategic initiatives of your firms.  The challenges today have become more complex and the need to transform marketing departments to drive revenue and deliver results is essential.  Technology adoption is accelerating the way our customers engage with our firms and the need to break through the clutter and create customized experiences increases.  The goal of this working group is to explore proven strategies, leverage opportunities and broaden your insights and resources among other industry marketing professionals.

Some top-of-mind challenges include:

  • Brand differentiation and consistency throughout your organization
  • Establishing marketing’s strategic role in driving revenue—effective marketing automation and data driven strategies to drive ROI and build stronger retention efforts
  • Collaboration with CIOs/IT departments to drive cost and technology efficiency
  • Internal brand communications
  • Crisis communications planning for both internal and external events
  • Identifying the skill sets and scale needed for tomorrow’s marketing departments
  • Building content strategies to leverage knowledge share and educate your clients
  • Social media best practices
  • Integrating marketing channels to expand brand reach
  • Creating effective marketing strategies to attract top talent

Our Next Meeting

The next Marketing & Communications Working Group meeting is November 2-3 in Washington, DC. Register here.  Email Susan Rushford, SVP of Marketing & Communication, for details at susan.rushford@ciab.com.


Download our past meeting recaps:

February 2022

November 2021

September 2021

January 2021

February 2019

November 2018

February 2018

November 2017

February 2017

November 2016

February 2016

November 2015

March 2015


Contact Susan Rushford, senior vice president of marketing & communications, at susan.rushford@ciab.com or 202.662.4436.