Marketing is playing an integral role in the growth and strategic initiatives of your firms. The challenges today have become more complex and the need to transform marketing departments to drive revenue and deliver results is essential. Technology adoption is accelerating the way our customers engage with our firms and the need to break through the clutter and create customized experiences increases. The goal of this working group is to explore proven strategies, leverage opportunities and broaden your insights and resources among other industry marketing professionals.
Some top-of-mind challenges include:
Brand differentiation and consistency throughout your organization
Establishing marketing’s strategic role in driving revenue—effective marketing automation and data driven strategies to drive ROI and build stronger retention efforts
Collaboration with CIOs/IT departments to drive cost and technology efficiency
Internal brand communications
Crisis communications planning for both internal and external events
Identifying the skill sets and scale needed for tomorrow’s marketing departments
Building content strategies to leverage knowledge share and educate your clients
Social media best practices
Integrating marketing channels to expand brand reach
Creating effective marketing strategies to attract top talent