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October 2, 2018

We asked Debb Smallwood, CEO & President of insurance strategic advisory firm Strategy Meets Action (SMA) about their investment strategy and how they’re navigating ITC.

What does SMA look to achieve at ITC this year?

Every year we send more people, and this year we have a booth as well.  Our strategy is twofold – gauge the pace change happening in our industry and expand our insurer network.  There is a lot of hype and noise, but under it all – there are successes and stories of lessons learned.  Between the conversations at our booth and formal meetings and dinners, we hope to gather new insights and validation on what is hot, what is not, and the speed of the momentum on innovation, transformation and insurtech.

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