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Zuroovi is a website designed to connect small businesses with cyber insurance brokers based on similarity and needs. The company was founded by Peter Madara, an accountant and programmer who found out just how difficult it is for small businesses to navigate the complex world of cyber insurance. Madara claims this website will be valuable because 43 percent of cyber-attacks target small businesses and less than 25 percent of small businesses have cyber insurance. Today, 60 percent of small businesses that have been victim to a cyber-attack will no longer be in business in six months. The brokers facilitate the profit for Zuroovi. They make connections on the site with the information provided and can connect with clients’ to offer a competitive quote.

Madara himself has been a large corporate accountant for years, working for companies like PricewaterhouseCoopers and AOL. He is currently the director of technical accounting at NII Holdings Inc. in Reston. And as for the unusual name, it comes from Madara’s native Zimbabwe, and is a salutation unique to his tribe. Not to mention that it will be the top result when the company is goggled). The site is live and Madara is moderating it. The industry has yet to standardize. However, when the industry does standardize, Madara hopes to fully automate the site.

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